Agency Creates Publicity for ”The Swedish Roadshow for Better Hearing”
More than 1,3 million Swedes suffer from a hearing deficiency.
The Swedish Road show for Better Hearing has visited 38 locations across Sweden.
More than 1,3 million Swedes suffer from a hearing deficiency. But only one in four does something about this. To increase awareness of the issue a campaign was implemented during the spring and summer of 2011 – ”The Swedish Road show for Better Hearing”. During the course of the tour, thousands of consumers will get the opportunity to test their hearing and receive information and tips on how to improve their quality of life. The tour is managed by the company Oticom in partnership with the private health chains Auditonomerna Sweden, Din Hörsel and Hörsam. Agency has proudly been assigned the planning and implementation of the PR activities surrounding the initiative.