RFSU¬†AB is¬†market leading in Scandinavia in¬†condoms, lubricants¬†and¬†other products that give¬†both men and women¬†a¬†safer and¬†more¬†desire¬†full¬†sex life.¬†RFSU¬†AB¬†also sells the lip cerate Carmex.
-¬†Agency¬†delivered¬†proposals¬†on¬†campaigns and¬†concepts with an¬†understanding of our¬†unique challenges¬†that made all of us ¬†fully¬†agree that¬†they are the right¬†agency for us,¬†says Christina¬†Gjerulf¬†Branting, Marketing Manager at RFSU¬†AB.
At Agency, we are extremely proud¬†and¬†excited to have been entrusted to help, represent and, promote the different products of RFSU AB, and thus contribute to¬†RFSU’s opinion forming work.
-¬†This is a dream¬†assignment for¬†any¬†PR agency.¬†It is relevant,¬†fun and important¬†at the same time.¬†Each¬†sold condom also mean that¬†more people¬†around the world get information and¬†help for¬†a¬†better and safer¬†sex life,¬†says Ulrika¬†Belin, Project Manager¬†for RFSU AB ¬†at Agency.
Since its start in¬†1933, all proceeds of RFSU¬†AB’s¬†sales go back to the owner¬†-¬†Riksf√∂rbundet f√∂r sexuell upplysning -¬†who uses the money to spread information and education¬†within the sex and relations area, both nationally and internationally.
Read more about¬†RFSU¬†AB¬†http://www.rfsu.se/sv/Om-RFSU/Organisation/RFSU-AB/