RFSU AB has selected Agency as their new PR agency
After a pitch with three invited firms in late 2011, RFSU AB chose Agency as its new PR agency.
RFSU AB is market leading in Scandinavia in condoms, lubricants and other products that give both men and women a safer and more desire full sex life. RFSU AB also sells the lip cerate Carmex.
- Agency delivered proposals on campaigns and concepts with an understanding of our unique challenges that made all of us  fully agree that they are the right agency for us, says Christina Gjerulf Branting, Marketing Manager at RFSU AB.
At Agency, we are extremely proud and excited to have been entrusted to help, represent and, promote the different products of RFSU AB, and thus contribute to RFSU’s opinion forming work.
- This is a dream assignment for any PR agency. It is relevant, fun and important at the same time. Each sold condom also mean that more people around the world get information and help for a better and safer sex life, says Ulrika Belin, Project Manager for RFSU AB  at Agency.
Since its start in 1933, all proceeds of RFSU AB’s sales go back to the owner - Riksförbundet för sexuell upplysning - who uses the money to spread information and education within the sex and relations area, both nationally and internationally.
Read more about RFSU AB http://www.rfsu.se/sv/Om-RFSU/Organisation/RFSU-AB/