Swedes are used to an ever-flowing access to fresh water, a luxury not available for everyone. Unfortunately, a huge amount of water is wasted as a consequence of leaking taps and toilets in our homes. To raise awareness of the problem we created the PR campaign “Vattenbarometern” (The Water Barometer) for GROHE.
GROHE is a leading global brand for complete bathroom solutions and kitchen fittings. Sustainability is at the core of the business, from product development to design. In an effort to encourage people to be responsible in regards of their water consumption we created the concept “The Water Barometer”. The Swedes awareness of their own water consumption was studied in a survey. The result was presented on a campaign sites where consumers also could take a simple test to measure the efficiency of faucets in their homes. In addition to this, a mapping was made among the 20 largest municipalities in Sweden to showcase the actual water consumption. The insights from the survey were also presented during a seminar at the Politician’s Week in Almedalen 2019.