When Club Med was founded in 1950, they were the first travel agency in the world to offer the all-inclusive concept. A success adopted by many competitors thereafter. The French travel company is almost cult-declared in their home country and other parts of the world. Agency got the assignment to re-launch the brand on the Swedish market and create an activity to build awareness.
This resulted in the “The Ultimate Family Job”, a campaign
which was also implemented in the UK.