News

Tonight is the premiere of Circus Scott’s Christmas Circus. A circus tent of 2.000 square meters has been set up at Gärdet in Stockholm. The circus director Robert Bronett has dreamt of setting up a christmas show for a long time. And now it becomes reality. He is looking forward to present a two hour long show crammed with exciting circus numbers. Read more about the circushere.

Familjeliv.se got widespread attention for its annual report Swedish Mom. Both news media and lifestyle media wrote about the report. Among other things, Sveriges Radio made a story about the fact that 4 out of 10 Swedish moms would do plastic surgery if they had the opportunity.

In this years’ report, Familjeliv.se has conducted a survey and asked 1.128 Swedish moms of what they think about beauty ideals, modern families, children’s eating habits etc. What to the mothers think about their children’s weigh? What are the main difficulties when two families merge when their parents meet new partners? Here you can read the answers and find the full report.

This weekend, Kenneth Gillberg, head of Finnair in Scandinavia, appeard in Dagens industri and SvD Näringsliv and talked about the airline’s record profits and plans for the future. Simplified ticketing and continued investment in Asia and business travelers are some of the plans.

Congratulations to Daniel Roos and the Swedish Culinary Team who won gold in Culinary Olympics yesterday. Agency has cooperated with Daniel Roos for a while through Häagen-Dazs’ Ice Cream Academy. Now, if possible, we are even more proud to have him as a member. Here you can read more about Daniel’s mission in The Ice Cream Academy.

Sweden’s largest ferry operator Stena Line has turned 50. One of the many activities included in the 50th anniversary is the release of the book “Stena Line – the history of a ferry operator.” It’s a nice coffee table book about the ships, the people and the acquisitions that have meant a lot to Stena Line’s development. Agency assisted in the launch and made sure that the book came out nicely packaged to editors.

Today we salute our colleague Frida Bosma welcome back from maternity leave. Frida will initially resume the role as project manager for Häagen-Dazs and Fazer and step in as a new project manager for RFSU. Nice to have you on the team again!

More and more Swedes are going on weekend trips and several travel agents says that city trips have increased remarkably the last year. Today’s Aftonbladet you can read about Skyscanner and the cities that gives the best value. Copenhagen is in first place, followed by Berlin and London. Look here if your favorite city is on the list.

On Thursday, the Swedish International Travel & Tourism Trade Fair starts. Agency will be there to represent several of our travel customers, such as Barbados, Skyscanner and Viking Line.

Barbados has a lot to offer in addition to sunshine and miles of sandy beaches. During last year the number of travelers to Barbados increased with 51 per cent and we want to have even more to discover the paradise island and Caribbean lifestyle. On Thursday and Friday, Barbados will have booth at the fair to meet travel agencies, travel journalists and other happy people. Come by and talk to us!

Agency has a couple of clients that we do the PR work for, not only in Sweden, but in all the Nordic countries. An example of that is the prestigious business school IMD in Switzerland that our project manager Ulrika Engellau placed in Norwegian Dagens Naringsliv. The article is based upon a research report by IMD which is about how people are affected when they lose their job and what they do to to find a new job. Read the full article here här.

Dagens Media is writing about Vattenfall’s successful ski-app “King of the Slope”. Agency helped the company to launch the app by the end of the last year. Vattenfall has sponsored the Swedish ski team for 17 years and wanted to do something to stimulate the interest in skiing. That is why the app was developed.

The app logs, analyzes and compares the drop height, speed and distance of the user’s ski rides. You can also invite their friends to a challenge and compete against them directly in the app. “King of the Slope” currently has 72 000 downloads and the successes have paved the way for developing the concept further. Next year the app will be launched in Europe. Read more about Vattenfall’s ski app here.