Strategy and Planning
How should we reach our goals? And what are these goals, anyway? What is the most efficient way to get there? What messages should we use? Strategy is very much about asking the right questions to find the answers that make it possible to create plans and other strategic documents.
Based on a PR plan, Agency creates messages and content that reaches the target groups in the most efficient way and through the right channels. One time, it might be in the form of a classic press release. Next time it’s a book. And after that a series of lectures. Perhaps a phone call to the right journalist is just what the doctor ordered.
Formulating and delivering messages with both relevance and news value is key to achieving good publicity (and minimizing the bad kind, of course).
Agency has conducted media training for top-level management and spokespeople at hundreds of Swedish and international corporations and organisations.