The competition was communicated through press releases and in Warner Bros. social channels. In September 2019, Warner Bros. proudly announced Andreas Nordenmark from Falun, with over 4,000 collector’s items, as ”Sweden’s most fanatic Batman collector”. The winner was communicated in a press release and had a breakthrough in both national broadcasted television as well as local and lifestyle media. We also created a video for social media, featuring an interview with the winner.