In the Ultimate Family Job, Club Med were looking for a family for the job to review three of their luxurious all-inclusive resorts. They were not only given the trips completely free of charge, they also got paid for their work. The job was posted on Instagram in the form of a photo contest where the participants tagged their best travel picture with the hashtag #familjedrömjobbet (#theultimatefamilyjob). A family with two children from Gothenburg finally got the job in the Swedish version of the campaign.