Agency is the best PR Agency in Sweden – again!

Agency is the best PR Agency in Sweden – again!

For the second year in a row, Agency has won Sweden’s most prestigious trade award “Agency of the Year”. In our category – “PR and Communication” – we competed with some of the agencies that we respect the most.

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For the second year in a row, Agency has won Sweden’s most prestigious trade award “Agency of the Year”. In our category – “PR and Communication” – we competed with some of the agencies that we respect the most.
Each year since 2000, the company Regi has asked 2 300 heads of

marketing and communication 45 questions about their agencies. The questions range from creativity and strategic competence to digital skill and engagement. It’s fantastic that our clients once again has given us so high marks that we end up as winners. A very warm thank you!

The Ultimate Family job

Club Med

The Ultimate Family job

When Club Med was founded in 1950, they were the first travel agency in the world to offer the all-inclusive concept. A success adopted by many competitors thereafter. The French travel company is almost cult-declared in their home country and other parts of the world. Agency got the assignment to re-launch the brand on the Swedish market and create an activity to build awareness. This resulted in the “The Ultimate Family Job”, a campaign which was also implemented in the UK.

In the Ultimate Family Job, Club Med were looking for a family for the job to review three of their luxurious all-inclusive resorts. They were not only given the trips completely free of charge, they also got paid for their work. The job was posted on Instagram in the form of a photo contest where the participants tagged their best travel picture with the hashtag #familjedrömjobbet (#theultimatefamilyjob). A family with two children from Gothenburg finally got the job in the Swedish version of the campaign.

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