Kategori: Portfolio

Publicerat

Club Med – Relaunch-event

Share on facebook
Share on twitter
Share on linkedin

CLUB MED

Relaunch-event

brief

Det franska resebolaget Club Med grundades redan 1950 och var först i världen att erbjuda all inclusive. I hemlandet och i andra delar av världen är Club Med nästintill kultförklarat. Men efter flera år av pandemi var det dags att börja bygga en stabil grund även i Sverige. I november 2023 fick Agency som uppdrag att relansera varumärket på den svenska marknaden – med fokus på medierelationer. Det resulterade i ett event med 20 relevanta journalister på plats.

Kampanj – Medierelationer

projektet

För att stärka sin position på marknaden ville Club Med bjuda in relevanta journalister till ett event med syftet att etablera och bygga relationer på den svenska marknaden. Agency hyrde en svit på ett centralt hotell som dekorerades i Club Meds färger. Under eventet bjöds det på fördrink och annan dryck med passande tilltugg, samtidigt som Club Med presenterade företagets värden och framtidsplaner. På plats fanns 20 relevanta journalister inom olika segment som alla är relevanta för Club Med.

Eventet avslutades med ett mingel där journalisterna hade möjlighet att ställa frågor och diskutera resebranschen. Relationerna som etablerades under eventet kommer fortsätta utvecklas under 2024 när Club Med önskar att ta en större plats på den svenska marknaden med sin gedigna erfarenhet inom all inclusive.

Publicerat

The Ultimate Family job

Share on facebook
Share on twitter
Share on linkedin

Club Med

The Ultimate Family job

When Club Med was founded in 1950, they were the first travel agency in the world to offer the all-inclusive concept. A success adopted by many competitors thereafter. The French travel company is almost cult-declared in their home country and other parts of the world. Agency got the assignment to re-launch the brand on the Swedish market and create an activity to build awareness. This resulted in the “The Ultimate Family Job”, a campaign which was also implemented in the UK.

In the Ultimate Family Job, Club Med were looking for a family for the job to review three of their luxurious all-inclusive resorts. They were not only given the trips completely free of charge, they also got paid for their work. The job was posted on Instagram in the form of a photo contest where the participants tagged their best travel picture with the hashtag #familjedrömjobbet (#theultimatefamilyjob). A family with two children from Gothenburg finally got the job in the Swedish version of the campaign.

Spela videoklipp
Publicerat

”FREE Chocolate” Experience
Tony’s Chocolonely

Share on facebook
Share on twitter
Share on linkedin

Tony’s Chocolonely

”FREE Chocolate” Experience

From the colorful chocolate bar in the store shelf to a rebel in the chocolate industry. Tony's Chocolonely is the chocolate bar that is good in more ways than one. To spread their mission about a slave-free chocolate industry, residents of Stockholm were invited to Tony's Chocolonely's temporary chocolate experience on Södermalm. A pop-up event that Tony's Chocolonely arranged together with Agency.

To spread Tony’s Chocolonely’s message, a “FREE Chocolate” experience opened in Stockholm during four days. The visitors came for free chocolate, but upon arrival, they received an eye opener about the chocolate industry. The experience began with a film depicting an industry where slave-free chocolate does not belong to the norm. Then visitors were escorted to a colorful and inspirational chocolate room. Over 3,000 people visited the chocolate experience on Götgatan in Stockholm. The aim was not only to offer visitors a tasting experience, but also to offer new insights about the cocoa industry. This is how the Dutch chocolate company Tony’s Chocolonely shared its message about social sustainability and fair working conditions in an industry where it is not always guaranteed.

In addition to the implementation of the chocolate experience, a press release about the event was communicated, targeting lifestyle, food, industry and local media.

Publicerat

Sweden’s most fanatic Batman collector
Warner Bros.

Share on facebook
Share on twitter
Share on linkedin

WARNER BROTHERS.

Sweden's most fanatic Batman collector

Batman, The Dark Knight and “Läderlappen”. Dear child has many names. This year, the iconic and popular superhero is turning 80 years. Warner Bros. will celebrate this fact this year by launching several new and old Batman movies, together with those who know him the best – his fans. We created a PR campaign in the form of a national competition to find Sweden's most fanatic collector of Batman merch. In addition to the prestigious title, the prize included travel, accommodation and tickets to Comic Con Stockholm, as well as a signed special anniversary edition of Batman, the comic book.

The competition was communicated through press releases and in Warner Bros. social channels. In September 2019, Warner Bros. proudly announced Andreas Nordenmark from Falun, with over 4,000 collector’s items, as ”Sweden’s most fanatic Batman collector”. The winner was communicated in a press release and had a breakthrough in both national broadcasted television as well as local and lifestyle media. We also created a video for social media, featuring an interview with the winner.

Spela videoklipp
Publicerat

Vattenbarometern
GROHE

Share on facebook
Share on twitter
Share on linkedin

GROHE

VATTENBAROMETERN

Swedes are used to an ever-flowing access to fresh water, a luxury not available for everyone. Unfortunately, a huge amount of water is wasted as a consequence of leaking taps and toilets in our homes. To raise awareness of the problem we created the PR campaign “Vattenbarometern” (The Water Barometer) for GROHE.

GROHE is a leading global brand for complete bathroom solutions and kitchen fittings. Sustainability is at the core of the business, from product development to design. In an effort to encourage people to be responsible in regards of their water consumption we created the concept “The Water Barometer”. The Swedes awareness of their own water consumption was studied in a survey. The result was presented on a campaign sites where consumers also could take a simple test to measure the efficiency of faucets in their homes. In addition to this, a mapping was made among the 20 largest municipalities in Sweden to showcase the actual water consumption. The insights from the survey were also presented during a seminar at the Politician’s Week in Almedalen 2019.

2
Publicerat

Visionary film
Altura

Share on facebook
Share on twitter
Share on linkedin

Altura

Visionary film

Agency produced a visionary film for Altura, a developer of pleasant nursing homes during a time when an increasing amount of elderly people are experiencing difficultly in finding a place in nursing homes.

Spela videoklipp
Publicerat

Highway Heroes
Goodyear

Share on facebook
Share on twitter
Share on linkedin

Goodyear

Highway Heroes

To highlight those who do good while on the road, Agency launched the initiative Highway Heroes together with tire manufacturer Goodyear. A nationwide competition in which anyone could nominate themselves, a friend or someone else who has done a good deed on the road. Highway Heroes was first launched 2016 and has since then become a yearly occurring event.

Publicerat

Beauty Bubbles
SodaStream

Share on facebook
Share on twitter
Share on linkedin

SODASTREAM

Beauty BUBBLES

Korean skin care, so-called K-Beauty, has become the word on everyone's lips. One of the hottest trends in K-Beauty is to wash your face with sparkling water. According to beauty bloggers around the world, the bubbles works like mini-brushes and clean the pores, remove dead skin cells, increase blood circulation and give the skin more gloss.

As the world’s largest producer of sparkling water, we launched a specially designed beauty kit, Beauty Bubbles. The kit, that was sent to journalists and influencers, contained a SodaStream bottle designed for face wash and information that describes how the beauty treatment, depending on the skin type, is best used in the daily face wash routine.

Publicerat

Breakfast & Boxing withy Maxim
Orkla Care

Share on facebook
Share on twitter
Share on linkedin

ORKLA CARE

Breakfast & Boxing with Maxim

Maxim is a sport nutrition brand founded in 1991, targeting both athletes and enthusiasts. To launch the new protein bar Maxim Protein 40% Chocolate Coconut, we invited influencers with a health focus to a press event on the theme "Boxing & Breakfast". The event was held at the trendy venue Urban Deli in central Stockholm. It opened with a presentation on how protein can optimize exercise. The presentation was followed by a boxing activity, one of the strongest fitness trends this year.

Spela videoklipp
Publicerat

Madness of Sweden
Warner Brothers

Share on facebook
Share on twitter
Share on linkedin

WARNER BROTHERS

MADNESS OF SWEDEN

In a present time where humanitarian and environmental disasters are reality in many places in the world, post-apocalyptic fiction feels more real than ever. The environment in Mad Max: Fury Road might seem absurd, but by applying the same feeling on famous Swedish locations, we wanted to give people an eye opener about what could happen to our own world.

Spela videoklipp

HELLO@agency.se

+46 (0)8 410 818 00

Biblioteksgatan 29
114 35 Stockholm
Sweden

Facebook Linkedin Instagram

© Agency International Campaigns AB

Privacy PoLICY