The Ultimate Family job
When Club Med was founded in 1950, they were the first travel agency in the world to offer the all-inclusive concept. A success adopted by many competitors thereafter. The French travel company is almost cult-declared in their home country and other parts of the world. Agency got the assignment to re-launch the brand on the Swedish market and create an activity to build awareness. This resulted in the “The Ultimate Family Job”, a campaign which was also implemented in the UK.
In the Ultimate Family Job, Club Med were looking for a family for the job to review three of their luxurious all-inclusive resorts. They were not only given the trips completely free of charge, they also got paid for their work. The job was posted on Instagram in the form of a photo contest where the participants tagged their best travel picture with the hashtag #familjedrömjobbet (#theultimatefamilyjob). A family with two children from Gothenburg finally got the job in the Swedish version of the campaign.