Your next customer will ask AI about you, what will they hear?

Imagine a prospective customer asking ChatGPT to recommend companies in your industry. They describe their needs, explain their priorities and ask for a recommendation. You know your business would be a good fit. But is there enough clear, relevant information available to make that case? And how much of it exists beyond your own website?

When AI tools search the web, your website is only one part of what they may find. An interview, a review or a piece of industry research can also help shape the answer. What others publish about your brand may reach a prospective customer who has never heard of you. It can also provide valuable outside perspectives for your customers’ AI assistants.

Companies have always needed to earn a place in the conversations that influence decisions. AI adds another way for those conversations to reach a potential customer. That gives PR another place to make a difference.

With AI developing incredibly quickly, there may never have been a better time to invest in your reputation. As AI opens new routes to discovering your brand, what others say about you can travel further. There is little time to lose in building that credibility, while competitors are still finding their feet and before outdated or incomplete information becomes someone’s first impression.

For decades now, Agency has helped organisations find their stories, share their expertise and earn attention through media relations and strategic communications. We help turn what you know and what you have achieved into contributions worth publishing and finding.

Building reputations is a craft we know well. Today, we apply that experience to the new era of media.