LELO
Launch event for F2S at Icebar Stockholm.
Background
There is a huge wellness trend encompassing everything from steaming hot saunas to freezing cold ice baths. To leverage this – and make the connection between the product and male sexual stamina more clear – Agency arranged an intimate event for selected journalists at Icebar in central Stockholm. A cool setting for a hot topic.
Challenge
While masturbation is proven to enhance both physical and mental wellness, it's still seen as a somewhat controversial subject. Especially when it comes to men. We needed to, so to say – hit exactly the right spot – both message wise, with tonality and choice of setting.
Solution
As all men can attest to – there is something interesting about freezing cold and male performance. With their interest peaked, we could deliver facts from experts and introduce the journalists to the subject and the new product in a setting that worked wonders for publicity.
Results
We’re proud to say that all spots for the event was filled with a mix of niche and big national outlets, and the product got stellar reviews.