OnePlus
In the fall of 2024, OnePlus put us in charge of PR for their new premium phone OnePlus 13.
Background
OnePlus has built a reputation of challenging industry norms and redefining the smartphone experience. Known for combining high-end tech with sleek design, their main source of inspiration is their community – making sure that each new feature resonates with the end user.
Challenge
Releasing yet another phone on the Nordic market meant finding a way to stand out in a ferociously competitive landscape, filled with steadfast legacy brands. But how do you make waves while still staying true to your brand identity?
Solution
Word of mouth is a powerful thing. But it’s very often reviews in trusted media that in the next step generates the powerful word of mouth recommendations. Knowing this, we arranged for a selected number of key journalists to travel to Amsterdam for an exclusive pre-launch event where OnePlus ensured that the OnePlus 13 got to show all of its good sides in the right settings.
Results
OnePlus 13 received extensive coverage in the media, stellar ratings, and several end-consumer platforms recommending it as one of the best phones of the year. Our strong relationship to key outlets helped us secure top-tier placements, increase positive reviews, and position the OnePlus 13 as a must-have device for tech enthusiasts.