Viking Line
Exclusive influencer experiences, curated PR packages, and strategic travel media placements.
Background
Founded in Åland in the rebellious ’60s, Viking Line has been a key player in the Nordics for a long time. More than just a ferry operator, it’s a touchstone – uniting people, places, and cultures across the Baltic Sea. But in an evolving travel landscape, legacy is not enough to stay ahead.
Challenge
With changing travel habits and ever-evolving customer expectations, even the most iconic brands must innovate. How does Viking Line stay relevant in a time where travelers are craving more digital experiences, social media-driven inspiration, and personalized journeys?
Solution
By blending tradition with trend, we keep Viking Line top of mind. Through regular influencer experiences, frequent strategic media placements, and curated PR seedings, we create buzz around new travel routes, on-board experiences, and the timeless charm of sea travel.
Results
The brand not only remains familiar, but also an exciting and fresh choice for both individual and family travelers. Evolving while staying true to their heritage ensures Viking Line can keep doing what they do best – delivering seamless journeys, excellent service, and unbeatable adventures on the Baltic.