In BrandIndex, YouGov has made a ranking of businesses and brands with the highest brand advocacy and which brands who are good at creating satisfied customers who recommend them to friends and familiars.
The smartphone producer Huawei has improved their brand advocacy score by 7.9 units during 2018, making it the most increasing brand. According to YouGov, the Swedes experiences that they get good value for money when buying Huawei products.
The ranking is based on average data during the period of November 1th 2017 to October 31th 2018. The method is a qualitative study and all interviews have been done with customers of each brand. YouGov only included brands that was based on at least 200 customer interviews during the time period mentioned.
– Read the article in the Swedish newspaper Dagens Media
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