1. Always prepare. Hundreds of thousands of people will read your words or listen to what you have to say. And the internet never forgets. So it may just be smart to really really think through what you want to say, right?
2. An interview is not a school examination. This means you should focus on preparing your messages, not to learn all details and answers to possible questions. There is simply no way to know what the journalist will actually ask. But you can learn your mesages really well.
3. Make all demands and requests before the interview. Perhaps you will talk about a complicated or sensitive subject and only will agree to the interview if you can see the text before publication. Tell them that. Before the interview. Legally you do not have any right to influence a text or a news item before publication, but in real life the chances are quite good. At least if your demands are reasonable.
4. Chose the right place and dress the part. There is a great difference between doing an interview under the chandeliers at Grand Hôtel or at the local McDonald’s. Everything communicates. Even your choice of tie or dress. Use that to your advantage.
5. Expect to be filmed. TV is everywhere today. Doing an interview for radio may very well involve a filmed interview as well. If you prepare for TV – messages, clothing, location and so on – it will propably work for all kind of media. But not the other way around.